Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS | More
Creating a coalition of profitability to drive your business to greater success.
Ryan McCarty is an author, an internationally renowned speaker, and the Co-Founder of Culture of Good Inc. He faced different tragedies at such a young age and had to deal with life’s challenges despite his innocence. He was raised by a mother who was diagnosed with paranoid schizophrenia and a father who was battling drug addiction. At the age of 6, he came home to receive a call that delivered the most tragic news of his life; his mom’s death by suicide. This traumatic experience continues to haunt him even until now, but this also marked the significant change in his father’s life and eventually to his.
After his mother committed suicide, his father underwent a spiritual awakening, ended up in church and had a complete transformation. At the age of 7, Ryan grew up in church and started inspiring others through his story.
When he was 15, he started preaching and began touching other people’s lives by sharing his own journey and listening to theirs.
He found a lot of healing to his own soul by bringing healing to other people’s stories.
One day when he was preaching at a church he and his wife started, one of the churchgoers who was the CEO of the largest Verizon Wireless retailer in America came up to him and invited him to lunch.
That day marked the beginning of the Culture of Good where he introduced everything he’s done in the non-profit ministry world into the corporate world.
He established the notion of the coalition of profitability and purposability; fostering a culture of caring, doing good, and giving back.
At present, he travels the world to teach companies on how to grow their businesses by encouraging their employees to “bring their soul to work.”
This principle is about inspiring employees to go to work with a sense of purpose by creating a consistent, predictable cadence of giving back following this framework:
1. Big Good (Organizational)= the entire company giving back on the same day on a quarterly basis.
2. Our Good (Department Driven) = allowing the different teams/departments in the company to contribute to a charity on a quarterly basis
3. Individual Good (Employee)= giving this privilege to each employee to do charitable work on whatever they’re truly passionate about.
Ryan McCarty strongly believes that companies should be intentional in making this culture as the forefront and backbone of their business. Through this, everyone in the company is encouraged to drive more success in order to be able to contribute more to society. It’s leveraging their employees as volunteers.
From a business’ perspective, when employees are inspired to go to work, it increases productivity and apparently decreases turnover.
Q: How does it feel to have left the ministry to do the work you’re doing?
Ryan McCarty: I’ve never viewed it that way, I feel like everywhere we go and whatever we’re doing is ministry because ministry is meeting the needs of others. It’s not about being a pastor or having a title of minister. It’s really about just living out a life that helps others and meets the needs of others. And that could be emotional, spiritual, financial, whatever aspect of need that’s in their life that’s pertinent to them at the moment. That’s the call that each one of us as leaders has to answer, “Will I meet that need?”
According to Ryan, it’s fascinating to see ministry take place inside the office. Being able to talk and minister to employees and allowing them to reach out to him for prayer and counsel.
He believes that we really can’t allow others and give them permission to bring their soul to work if we as leaders will not choose to be vulnerable in that same way first. It reminds us that we’re humans and we’re all the same in that sense.
As a leader, Ryan Mc Carty strongly agrees that we should discover what our passion is. We should ask ourselves: “How am I leveraging my success and influence and leadership in the world in a way that’s meeting the needs of others and bringing fulfillment to myself?
Because the life we lead is the legacy we leave.
What you’ll learn:
1. How tragedies lead us to discover our life’s purpose
2. The importance of being authentic and being vulnerable
3. The Culture of Good framework.
4. The importance of CSR (Corporate Social Responsibility)
Resources:
http://cultureofgood.com
https://www.ryanmccarty.com/
BIO:
Ryan McCarty is an author, internationally renowned speaker, and the co-founder of Culture of Good, Inc.
After creating and implementing a wildly successful Culture of Good movement at the largest Verizon Authorized Wireless Retailer in the nation, in which he spearheaded community investments worth over $6 million for those in need, Ryan recognized the need to share the Culture of Good with other successful organizations.
Ryan currently teaches business leaders how to unleash results by encouraging their employees to bring their souls to work.
Ryan’s work has been featured in Huffington Post, Inc.com, People, Forbes and more. With more than 25 years of leadership experience in the non-profit and for-profit industry, Ryan has a meaningful passion for inspiring employees and customers, igniting positive change in the world, and impacting companies’ bottom lines.
